Water that comes through a basement wall is usually not a surface cleaning problem. It is a water-path problem. Rainwater, saturated soil, poor drainage, a failed exterior footing drain, a crack, or porous masonry may be allowing water to press against the wall until it finds the easiest opening.
The first question is where the water starts. A wet wall-floor joint points to a different repair conversation than a vertical crack, a pipe sleeve, a window-well leak, or broad damp block. A contractor should be able to connect the proposed repair to the exact entry pattern.
Do not assume waterproof paint is enough for active seepage. Coatings can be useful in limited conditions, but water pressure behind the wall can cause bubbling, peeling, or a leak that moves elsewhere.
The strongest clue is a repeatable starting point. If the same block, mortar joint, crack, or pipe penetration gets wet after rain, photograph it before the water spreads. If a broad wall area darkens evenly, moisture may be moving through masonry or exterior soil may be staying saturated along that wall.
